African country. When Zoe first visits Liv at her store Alien The Cat, Liv has to take a call from a supplier in Ethiopia who is providing her with a shipment of mobile phones at a reduced wholesale rate. Liv greets him in his native tongue of Amharic.
Judging by Olivia's enthusiasm, it seems that Ethiopia is one of the world's leading cell phone manufacturers. That would suggest that the country is industrialized and modern, which would stand in contrast with today's Ethiopia, one of the most underdeveloped states in the world.