Corporate conflict from which Bingo! emerged as the sole survivor in 2159. This historian event is associated by April Ryan in The Longest Journey and later by Zoë Castillo in Dreamfall Chapters whenever they look on a soda machine.
Probably inspired by corporate wars in futuristic science fiction. Cf. the fast food "Franchise Wars" described in the film Demolition Man (1993), of which the only survivor was Taco Bell.